In our interviews, most people working as buyers in the event industry said that they simply don’t have time to visit all potentially interesting spaces. At the same time, they need to know what they are buying.
It’s understandable that buyers don’t want to “buy a pig in a poke”. Even in today’s connected world, it’s important to get a real feel for the space and its possibilities, and a standard conference venue sales PDF is not enough for this purpose.
On the other hand, being too risk-averse can lead to events being arranged in compromise locations while the perfect space goes unused. This isn’t ideal for anyone involved.
We believe that the answer to this dilemma lies in visualization.
Visualizer is a meetings and events sales support tool, which uses beautiful 360-degree views of MICE spaces, allowing buyers to take virtual tours that give a thorough impression of what the space has to offer.
These virtual tours can be as good as visiting in person – or even better: different views can be created to demonstrate different set-ups, from weddings to product launches to banquet dinners. This makes it easy to see how the space would suit a particular assignment.
Visualizations combine the best sides of a sales presentation and an in-person visit, saving time and money and making it possible to explore more potential venues. This way each event gets the setting it deserves and buyers can further strengthen their reputations.
Right now, using visualization is a competitive advantage. Soon not using it will be a disadvantage. But don’t just take our word for it – see it for yourself.