We are back with another episode of the Visualizer, Best Practices series. So far, we have written about embedding Visualizer on your website, today we expand on how to make an offer with Visualizer, and there are more best practices to come…
This article has been published in the Visualizer October 2019 newsletter. Subscribe to our newsletter for more similar content here:
Boosting your offer with Visualizer
The beauty of attaching Visualizer to your customer offers is that it helps you get straight to the point. It’s, after all, very unusual, when organizing an event for a large group of people, that the customer does not have any follow up questions to an offer. For instance, do these sound familiar:
“Where are the bathrooms located?”
“is the room wheelchair friendly?”
“Where are the power sockets located?”
“Instead of the diplomat table, we want to use a u-table formation. How many people can we fit in there?”
“Do you have images of past events?”
These are only a few examples of the kinds of things event organizers might ask – either because they cannot find the information, or they cannot be bothered to look for it.
The traditional solution has been to send out a variety of documents, such as: PDFs, still images and the offer itself. An offer can easily turn into 5-10 separate documents rather than one compact file. From these documents the customer must piece together a comprehensive idea of how the venue works for them.
The Visualizer solution to this problem is easy: when you receive an RfP, use Visualizer to your advantage. Link that particular space from Visualizer directly to your offer. Not only that, but tailor the view to match what your customer wants to see. This is easy yet effective. The less you make your customers work for it, the less chance there is that they grow weary of browsing through your materials or asking questions in search of what they want.
The easier it is, the more useful information you have per room. Thus, try to make use of the various hotspots and include up-to-date capacity charts, floorplans and meeting room descriptions in your presentation. This is all it takes; Visualizer will answer the basic questions of your customer and you can focus on selling your brand and your image.
And the great thing is, if your customer has questions, you can always have a webinar with them, where you share your screen and point out things while browsing Visualizer together. This way you are both on the same page at all times. It’s that simple!
Watch the video below to see how you can easily customize a view for your customer in Visualizer either by phone, tablet or computer to be shared in offers, social media or during a phone call with your customer:
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