During January 2020 we are launching our new data dashboards for our users to more effectively track their Visualizer usage in the future. The dashboard will show your presentation’s image views, geographical locations and number of sessions in one view. But what can you do with the data, and why do we need a dashboard? Below you will find a guide to our analytics along with some teaser images to whet your appetite.
Let’s assume you have decided to improve your MICE customers’ digital user experience on your website, in face to face meetings and in your offers. You most likely have the target of getting people to spend more time looking at your offering, increasing conversion, or just serving your customers better while saving your own time.
How do you know if you are meeting those targets? Are you able to gather the necessary data to attribute the marketing actions correctly? Do you know which images or information convert best?
According to Visualizer experience, you should start from a basic set and work your way up as your organization grows in data usage maturity. Below are some examples of Visualizer data that are useful for measuring the effects of your digital experience.
First you want to know the overall number of visitors, the time they have spent looking at the information and the number of images they have looked at. The number of sessions figure tells you how effectively you have driven traffic to the site. The median of session duration and number of images per session tell you how you grab your customers’ attention. You can always make some changes and see how customer responses change.
Drilling down you can see where you get your visitors and in which languages they prefer to interact with you. You may want to see if the data is different for people coming from different parts of the world. After all, tastes in imagery and use of colors varies across geographic locations and cultures.
If you have multiple properties or sites, you will be able to see the different usage patterns of each of them. This allows you to discover best practices and to support each of your properties with the correct actions, and measure the results.
And when you get really serious about data, you may dive into individual categories or even images to see how they resonate with your clientele.
This was a very quick snapshot of some of the possibilities for data analysis. The KISS principle (Keep It Simple and Straightforward) is a good thing to keep in mind. As your data skills grow, you may dive deeper.
When selecting sales engagement tools or virtual tour solutions, remember to also ask for data, statistics, and analytics capabilities from your vendor.
Did you find this content interesting? Read our 2020-Vision for Technology Budgeting